Parenting is big business, and getting bigger. Pump and formula companies often are the first advertisers that populate in an internet search on “breastfeeding.” These marketing strategies are designed to capture women at their most vulnerable and alone moments, and foster the doubt in mom’s mind that she’s not adequate — that a breast pump or formula is the answer.
An overwhelming number of expensive child-rearing gadgets — baby monitors, high-tech bassinets, and soothing devices that aim to replace the human touch — abound. These may work or be desired by your friends, family, and social media influencers, but you don’t have to use these or try to afford them.
You honestly just need something very simple if you are out of the reach of hearing a baby cry. And if you find you are becoming consumed with watching your baby on multiple monitors, checking for breathing, and unable to disconnect despite objective evidence that your baby is healthy and safe, you may want to explore whether your feelings reflect more significant perinatal anxiety. People often don’t realize exactly how much time they are distracted each day with monitors and apps that are made to “track” infants. Even young babies perceive parent eye contact and other behavior, and it’s so important to continue to check in with yourself about being present.
Remember that all babies and adult humans are different. Someone may swear by a high-tech bassinet as being magical. But these generally work for babies who would be sleeping well on their own — regardless of bassinet choices. If it doesn’t work (all of you who threw up your hands in frustration and sent it back to the rental company) isn’t because of the bassinet – it’s because you have a baby that wants to be held or sleep with you. No amount of technology will change that about your baby.
